Rob Zombie just never ceases to amaze. He can be condered a true renaissance man as he succeeds with multiple mediums from muc, film and art, in which most, if not all, of his muc videos and album artwork was predominantly done himself.
But while touring in Australia this year, the ultimate challenge sprung upon him: to deliver a dark, but constructive, message for Woolite. It was Zombie’s first attempt at directing a commercial, but who better to implement zombies and a nister atmosphere into a laundry advertisement?
Zombie headed to Vancouver to shoot the ad campaign over the course of only two days. But the ultimate challenge was to deliver the message within a 30-second duration. But with the help of his director of photography from Halloween 2, Zombie established stylish camerawork, effects and muc that seemed more like a horror short-film than a commercial.
It’s very rare these days where televion advertisements actually deem its product justice, nonetheless provide at least a fraction of entertainment accountability. But it’s about time someone in the board meetings got it right, and decided to put a spin on a product with a sadistic touch. And Zombie delivers that very message profoundly.