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Studios pay for theater upgrades!!!!!

Walt Disney, Paramount, Twentieth Century Fox and Universal are soon expected to announce a long-sought $1.1 billion digital cinema deal that Hollywood hopes will boost attendance, cut costs and enable more 3-D viewing, sources close to the deal said on Thursday.

Long delayed by debate over who should pay for the system, digital cinema offers a potential solution to declining movie attendance at a lower ongoing cost. The upgrades will enable studios to send movies digitally to theaters, saving them billions of dollars in print and delivery costs. Once outfitted with digital projectors, theaters can add 3-D capabilities.

This is GREAT news!!!!!!!!
DaShape Saturday 9/27/2008 at 11:02 PM | 19674
This sounds bad ass!
quietonthesetstudios Saturday 9/27/2008 at 11:06 PM | 19676