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5 Genre Films To Bomb at the 2011 Box Office

With the exception of Indious, the horror genre has seen nothing but embarrasng showings at the box office this year. From high-profile releases to obscure limited runs, horror has taken a nose dive with the casual fan in 2011, at least at the box office. While it’s not a major shocker that the genre isn’t drawing staggering box office ticket sales, it is a bit surpring that highly promoted features like Scream 4 and Season of the Witch disappointed in such dramatic fashion.

While we’re just over the halfway point of the year there’s still some hope for the genre. For now however, let’s look at five of the biggest big screen disappointments of 2011.

5. The Rite

Theatrical release: 2,985 theaters

Domestic earnings: $33 million

r Anthony Hopkins, a powerful trailer and a heap of promotional funds went into the advertisement of this film. Unfortunately for director Mikael Håfström (who I happen to be a fan of!), not many showed interest in yet another exorcism theme flick; rightfully so, this one didn’t produce anything special to set it apart from its countless predecessors.

4. Red Riding Hood

Theatrical release: 3,030 theaters

Domestic earnings: $37 million

$37 million isn’t a horrible showing. However, heavy hype and the red hot Amanda Seyfried had inders picking this stylish flick as a potential box office hit. Sadly, director Catherine Hardwicke invested just a bit too much style and too little substance. It may have worked for Twilight, but fans sought more than cheeseball romanticisms and Twilightesque structuring from this age old tale, which put the brakes on Red Riding Hood’s potential success immediately.

3. Season of the Witch

Theatrical release: 2,816 theaters

Domestic earnings: $24 million

Not many held out hope for this Relativity release, and with good reason. A goofy script, terrible special FX and a subject matter that’s grown relatively stale prevented this action/horror flick from ever leaving the ground. A tip to the guys at Relativity: Give the viewer’s something they actually want to see, and keep Nicolas Cage far, far away from production.

2. Dylan Dog: Dead of Night

Theatrical release: 875 theaters

Domestic earnings: $1 million

First, it must be noted that this comic adaptation never had the proper promotional push. I’m not even certain many knew of the films source material; working that angle may have helped financially, at least a little. Though this flick hit less than 1,000 theaters, it was doomed to fail from the start. Power promotion is one thing this feature was definitely not treated to, and a feeble $1 million box office take only echoes that fact.

1. Scream 4

Theatrical release: 3,305 theaters

Domestic earnings: $38 million

$38 million dollars is nothing to scoff at. However, when your feature is expected to debut in the $50 million range, something is just not right. While die-hard franchise fans salivated over the prospect of a new Scream film, the rest of North America couldn’t care less, apparently. When compared to the films three predecessors, Scream 4’s financial take was absolutely embarrasng (even the horrific Scream 3 garnered $89 million at the box office), and likely brought an end to the long running series that helped reunite interest in the slasher sub-genre back in the mid 1990's.
Matt_Molgaard Tuesday 7/12/2011 at 02:07 AM | 78288
Kind of a shame for some of these movies, but others I totally saw coming such as The Rite and Dylan Dog. Even though it starred Anthony Hopkins, exorcism movies don't do well because people know they're usually not good. Most are confung and boring. I can't say that about The Rite because I haven't seen it (of course, I haven't seen it because I expect it to be confung and boring). Dylan Dog I thought would work much better as a straight to DVD or even made for TV movie. It just didn't strike me as the kind of movie to be shown in theaters. Season of the Witch is pretty self-explanatory as to why it failed. Not only does it star Nicolas Cage, but medieval movies have a record of failing even more than horror movies. Red Riding Hood surprised me because I thought it would bring in the romantics of the world and the Twilight fans. And the biggest disappointment has to be Scream 4. I loved this movie and have been following it nce I heard it announced. I thought it would bring horror back to the main stream like the first one did.
Ed Reilly Tuesday 7/12/2011 at 05:26 PM | 78337
I actually loved The Rite... When the girl vomits the 3 inch rusty nail.... And Anthony Hopkins becoming possessed by demons... That spells good to me. Sorry.
Kidtut Thursday 9/29/2011 at 11:13 PM | 83501
Like you said that SCREAM 4's box office all that high, but it made it #2 in the box office, the first week it was released in theaters...
horror3747 Thursday 9/29/2011 at 11:32 PM | 83505